How to Write a Pitch Deck: Tips + Tricks

Whether you're bidding for a construction contract, applying for funding or presenting your business to potential clients, your pitch deck shapes the way you're perceived. It’s more than a slide deck. It’s your chance to tell your story, sell your value and make a strong impression.

At CBM, we design pitch deck templates that help construction, trade and service-based businesses present themselves with clarity and confidence. This guide shows you how to write a pitch deck that’s sharp, visual and built to help you win work.

What is a Pitch Deck?

A pitch deck is a short, structured presentation that highlights the value of your business, project or service. It’s typically made up of 8 to 12 slides and used to support conversations with:

Potential clients or project partners
Developers, councils or procurement teams
Investors or funding bodies

In construction and trade, a pitch deck should capture attention quickly, highlight your capability and offer a clear path forward.

For inspiration, you can view Slidebean’s pitch deck examples to see how businesses structure their decks.

What to Include in a Strong Construction Pitch Deck

Our CBM Pitch Deck Template is structured to suit real-world construction pitches and business presentations. Here’s what to cover:

Title Slide

Include your business name, logo, tagline or core service offering, and your contact details.

The Opportunity or Problem

Clearly outline the challenge your audience is facing. This shows that you understand the context.

Your Solution

Present your service, product or approach in a benefit-driven way. Keep this slide visual and high-level.

Relevant Experience or Projects

Showcase a few projects that back up your expertise. Include client logos, before-and-after photos or quick stats.

Your Process

Give a brief overview of how you deliver. This can be a staged timeline, diagram or checklist.

Why Choose You

Make your point of difference clear. Highlight what sets your business apart. This could be delivery speed, safety track record, specialisation or customer service.

Call to Action

Finish with a clear next step. Whether that’s requesting a quote, booking a meeting or accessing more information, make it simple and actionable.

Writing and Design Tips

Write for the Reader

Focus on what your audience cares about. If they’re time-poor, avoid detailed breakdowns. Make every slide count.

Use Clear Visual Structure

Each slide should focus on one idea. Use headings, icons, and white space to make it easy to scan. Our templates are designed with this in mind.

Match Your Brand

Your deck should feel like part of your business. That means consistent colours, fonts, tone and layout. CBM pitch decks are built to align with the rest of your document suite.

Software Options

All CBM pitch deck templates are available in:

✅ Canva
✅ PowerPoint
✅ Google Slides
✅ Adobe InDesign
✅ Figma

Each format is fully editable and designed for construction and service businesses. Whether you’re presenting in person or sending via email, you’ll always look professional.

Common Pitch Deck Mistakes

Using too much text on slides
Lack of structure or clear messaging
Unbranded or inconsistent design
No contact details or next step

Your pitch deck should make your business look capable, organised and easy to work with. These small details can make a big difference when you’re competing for the same work as everyone else.

Why Pitch Decks Matter in Construction

Procurement teams, developers and clients are reviewing multiple submissions. A well-crafted pitch deck helps them see your value quickly and remember your name. It shows that you’re not just quoting — you’re thinking strategically.

A strong deck gives you confidence. And it gives them confidence in you.

Ready to Build Yours?

Our CBM Pitch Deck Template helps you present your business with clarity and confidence. It’s designed specifically for construction and service providers who want to win more work.

You’ll get:

✅ A proven slide structure based on what works
✅ Fully editable files in Canva, PowerPoint, Google Slides, Figma and Adobe InDesign
✅ Clean design that matches the rest of your CBM documents
✅ Easy-to-use layouts that save time without sacrificing quality

👉 Download your pitch deck template and give your next presentation the polish it deserves.

Need Help Writing It?

You can also access our Brand Voice Assistant GPT to keep your language consistent across documents.

👉 Use the Brand Voice Assistant GPT

These tools are un-gated and free to use. No sign-ups. Just support when you need it.